Now these days, inbounds links are the one of most important factor for getting a high keyword ranking, the most search engines are ranking their search result on the link popularity from your site.
Not the quantity from the links, but the quality of those links is important.

On this page:

• Google Pagerank (PR) explained
• What is link popularity?
• Quality is better than quantity
• Types of links

 

Google Pagerank explained

PageRank is the measure of importance Google assigns to a Web page on a scale of 1 to 10.
You can check the PageRank value of every page you visit by downloading the Google Toolbar.

Google’s founders, Sergey Brin and Larry Page, formulated a Search Engine algorithm that shifted the ranking weight to off-page factors. They developed a formula called PageRank, in which the algorithm counts the number of sites that link to a page and then assigns the page an importance score on a scale of 1-10. The higher the number and importance of sites that link to your page, the higher the PageRank of your Web site.

This algorithm has not only helped provide authentic and quality information, but also has made it very difficult for site owners and webmasters to cheat their way to top rank.
 

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What is Link Popularity?

Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web.
The Search Engines consider your site more important and rank it higher if several other sites link to your site.

Building Link Popularity helps your Web site gain PageRank.
A higher PageRank enables your site to rank higher in Search Engines with competitive keywords.
More and more major search engines, including Google, Yahoo, MSN, Ask Jeeves, AltaVista, etc. rely on off-page factors such as Link Popularity to determine how important your site is in order to rank it in search results.

The idea behind this is that the more links a site has the more valuable it must be.

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Quality is better than quantity

Choosing who links to you is just as important as how many link to you.
For example, say you sell landscaping and gardening supplies. Having a link placed on a web site for patios or home improvements will bring in traffic that is more likely to be interested in purchasing your product, than traffic that comes from a computer web site or a general links page.

How do you go about getting these kinds of links?
These sorts of quality reciprocal links usually only come about by negotiation and mutual agreement.
Once you find a business or web site you would like to link with, simply contact them and ask if you can have a link from their web site to yours.

But another very important benefit from having a high number of quality links is the effect it has on search engine ranking. A lot of the major search engines use "link popularity" as a main factor in determining where your site should rank. If your site has a lot of high quality sites linking to it, the search engines can assume it is a popular site and therefore should rank higher.

The search engines are smart though, in that they are now starting to look at not only the number of links pointing to your site, but the type of links they are. The types of links can be viewed in two ways:

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1. Links pointing to your site from other popular sites can indicate that your site is of better quality and deserves higher ranking.
   That is, a handful of good quality links, with some engines, is better than 100 links from sites that are not popular.
2. Some search engines can check the content of the sites linking in to your site (and in some cases, the content of the sites you link out to).
   Therefore, if a gardening site is pointing to yours, this could be seen as saying your site is about gardening in some way.
   If the content on your site is about gardening, then this will increase that theme even more and you may be ranked higher on gardening keywords.

Quality links means links from related pages and with high rankings in search engines.
Building Quality and Relevant back links is a dual advantage where you attract vistors from the reciprocal linking site and simultaneously boost your websites Page Rank.

Types of links

There are two types of links you can establish on the web: Reciprocal links Link exchange is an easier way to establish links from other websites to your website. In link exchange process, you trade links with prospective partner sites by offering a link to their site from your own site. This method is a fast way to establish several hundred links to your website. However, it may not get you great benefits. One-way links To establish ‘only-incoming’ links also called ‘one-way links’ or ‘Non-Reciprocal links’. Only incoming links are the links established on the other websites where you do not need to link back to them. There are various compelling reasons and methods to establish such one-way links which include linking back from a different website that you may own, publishing articles on sites, content syndication, listing in trade directories and giving out press releases in news networks. .

Reciprocal links Both sites link to each other Inbound links Site A receives a link from Site B Outbound links Site A links out to Site B       We can advise on both types of link building to maximise your sites exposure to the search engines